Thursday 27 May 2010

Exoticism and Commodification of the Suri


What follows is an abstract from a paper by Jon Abbink (African Studies Centre, Leiden) published recently in the journal Cahiers d'études africaines, 2009/4, no. 196. In the paper he offers an excellent description of 'othering' and how this relates to Western expectations, cultural tourism and notions of nature.

Suri Images: the Return of Exoticism and the Commodification of an Ethiopian 'Tribe'
The Suri people in Southwest Ethiopia have become the continued target of affluent tourist visitors, TV documentary producers, journalists and various other travelers. In this "encounter", one theme dominates: the "discovery of a remote, pristine tribe" with a "natural, unspoilt physical beauty".  The Suri are engaged by the western visitors with a specific image of the exotic and are expected to conform to it; they are thus made into a cultural spectacle.  In most of the encounters, the agency of the Suri as a people with their own problems and interests is negated and the effect of foreign presence on them is denied or ignored.  A process of exoticization and accompanying commodification is at play, showing a seamless continuity with the colonial gaze.

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